Brands
Group your DNS estate by the brand each domain belongs to — inferred automatically by AI from your domain names, and correctable by hand.
A Brand groups the domains in your estate that belong together — a product, a business unit, or an acquired company — so you can see and filter your DNS by brand rather than by individual zone.
When a provider syncs, DNS Watchdog infers a brand for each discovered domain from its name using an AI model, and groups the domains accordingly. You never have to seed the list: brands appear as your zones are imported.
Key fields
| Field | Description |
|---|---|
| Brand | The brand name, shown with its logo. Selecting a brand opens the Zones list filtered to that brand |
| Domain Count | How many domains in your estate belong to this brand |
The Unknown bucket
Domains the model could not confidently attribute to a brand collect in an Unknown review bucket, which always sorts last and never hides a real brand. When there are domains to review, the page shows how many were left unassigned and a Review shortcut that opens the Zones list filtered to the Unknown bucket, where you can assign the correct brand.
Actions
Brands are inferred, not fixed — you stay in control of the grouping:
| Action | What it does |
|---|---|
| New brand | Create a brand by name, ready to assign domains to |
| Rename | Change a brand's name |
| Merge into… | Move every domain from one brand onto another, then drop the now-empty brand — use this when the same brand was inferred under two names |
| Delete | Remove a brand; its domains return to the Unknown bucket for re-attribution |
To change which brand a single domain belongs to, assign it from the Zones list.
Related
- Zones — filter and manage zones by brand, and correct a zone's brand
- Brand Protection — find and triage look-alike domains trading on your brands
Zones
Browse all discovered DNS zones across your connected providers — view record counts, sync status, email security posture (SPF, DKIM, DMARC), and trigger re-discovery.
Records
View all DNS records synced from your providers — filter by type, zone, or status, review scan results, and investigate security issues.